Step 2: Become A Sales Person
Job hunting is like direct-selling. You have a service that you are looking to sell to a company. This service includes your knowledge and expertise. Your aim is to get the company to make you an offer on your services, sign a contract and start paying you.
Let's look at the following sales scenario:
Virgin Media offer home broadband, and when they sell their services they focus on 3 things:
- Why they are the best in their field.
- Why it will benefit you.
- Why they are the best choice.
They achieve this with statements like:
- We are the Best Broadband Provider Winner for 2015.
- You don't need to take a phone line with us or anyone else.
- We've got the fastest average widely available broadband download speeds.
This campaign is listed as example only, and you can check it at the Virgin Media website.
You can follow the same process when you sell your services.
Tell your new employer why you are the best (by listing achievements from your previous jobs). Clearly state what you can bring to their company and make it obvious why you stand out from the competition. The latter could be an extra course you took, a transferable skill you have or a passion that is driving you to achieve more.
Step 3: Do Your Research
Unless the company you are applying for is a mainstream brand or simply somewhere you always wanted to work, you probably know very little about them. You know this and more than likely the company knows it too. However, before you send a cover letter and attend an interview, ensure that you do your research.
This is your chance to prove that you are a quick learner, interested to make a difference at the company. Find common values and exciting facts about them and be prepared to discuss your research in an interview.